📊 How Should You Price Your Home in the Current Plano Market?

Pricing your home right is one of the most important decisions you’ll make when selling — and in today’s Plano market, getting it right can be the difference between a quick sale and a listing that sits too long.

🧠 Start With Real Market Data

In the most recent market snapshot:

• Median home prices in Plano are showing some softening compared to last year, with slight declines or more modest growth depending on the data source.

• Inventory has risen in many price bands, meaning buyers have more choices and competition among sellers is increasing.

• Median days on market have increased in some segments, suggesting houses not priced right will take longer to sell.

This doesn’t mean the market is weak — but it has become more balanced, and buyers are more price-sensitive than in recent years.

📍 Use a Local Comparative Market Analysis (CMA)

The most accurate way to price your home is to look at recent, local sales of homes similar to yours — ideally within the same neighborhood, similar size, condition, age, and features. A CMA conducted by a knowledgeable local agent shows:

• What comparable homes actually sold for, not just what they were listed at

• The median price per square foot for your area

• How long similar homes took to sell

This data provides a realistic price range that aligns with current buyer behavior in Plano.

🧩 Consider These Pricing Strategies

👉 Competitive Pricing:
Set your price near or slightly below the realistic market range to generate more interest and potential offers. In a slightly softer market, this can lead to faster sales and even bidding competition.

👉 Psychological Price Points:
Some sellers choose prices just under round numbers (e.g., $499,900 instead of $500,000) — this can increase visibility in online searches.

👉 Value-Justified Premiums:
If your home has unique upgrades (high-end finishes, renovations, outdoor living spaces, etc.), you can justify pricing at the higher end of the market range, but be careful not to overprice and slow your sale.

📌 Avoid These Mistakes

• Pricing based solely on online estimates (Zillow, Redfin) without local context

• Ignoring market shifts (buyers are negotiating more than in peak seller-market conditions)

• Listing too high “just to see what happens” — longer time on market often leads to price reductions later

A strategic price from day one builds early showings, signals confidence to buyers, and often results in a stronger final sale price.

If you want help pinpointing the right price for your specific home, I can run a free comparative market analysis (CMA)and show you exactly where your property fits in today’s Plano market.